Meet the Team.
Virginia Beach, VA — Dr. Earl Bynum and Jim Vierra announce their powerful partnership between Bynum’s Lrae Entertainment® and Vierra’s Fifty Something Records. Their strategic alignment represents a significant collaboration in the Gospel music industry, bringing together two influential figures driven by their shared vision for growth, creativity, innovation, and amplifying the message of Christ. Their collaboration exemplifies the best of both worlds—Lrae Entertainment’s® fresh perspective on music and ministry and Fifty Something Records’ innovative business acumen and ambition.
“Jim Vierra’s unparalleled passion for Christ, Gospel music, and progressive approach made him the ideal partner,” says Bynum. “Together, we are poised to create something transformative for our current and future artists. This collaboration marks a pivotal moment for Lrae Entertainment®, as we now have more expertise to expand our reach, elevate our artists’ careers, and further amplify their voices on a global scale.”
Bynum continues, “Our focus is on long-term development and empowering artists with the tools they need to thrive in an ever-changing music industry. This partnership is not just about the music; it’s about redefining what it means to be an artist in today’s world.”
“Rather than focusing solely on commercial success, our collaboration is deeply rooted in ministry and spiritual purpose,” Vierra explains. “Our shared vision focuses on spiritual guidance rather than rigid business plans, creating uplifting music that blesses listeners, leveraging modern marketing and technology, and maintaining high standards for artist integrity and lyrical content.”
Hypnotized by his smooth and soulful country rhythms you’d never know that Vierra doesn’t even listen to country music that much. He states, ” What is funny is I don’t even listen to much country music at all. I love Jazz and old rock n role. The music just comes to me and happened to have that country flare.” He prides himself on hand-selecting top quality demo singers to bring his music to life. With Jim, the lyrics comes first, but sometimes he already has a tune in his head.
